Ceiling Signage for Retail Chains

Keeping uniformity between stores in a retail chain can be difficult. It’s important that layout and merchandising be fairly similar between locations for ease of shopping. Sometimes it can be difficult though, when locations are large, there are many of them, and they are all managed and staffed by different people. It’s even more difficult to keep stores uniform when they are busy. One of the most commonly misplaced items is signage. Floor signage often ends up in the wrong place, either due to being shuffled around to clean or merchandise, or due to customers shifting it to get around it. Ceiling signage is a great way to get around this issue so that all of the stores in your retail chain maintain the same look.

So what’s so bad about floor signage being shifted around in the first place? Is it really a big deal? It certainly can be. The biggest problem is that you might end up with sale or promotional signage near regular-priced items, and this will cause quite a headache for your stores’ management staff as they either have to honor the confusion and lose profit by discounting the wrong merchandise, or risk losing customers by refusing to change process to fit the signage. Having the wrong signage in the wrong place will also confuse customers as to what section of the store they’re in, and they might end up leaving without finding what they want. Ceiling signage remains where it’s supposed to be at all times, thereby eliminating any possible confusion.

Ceiling signage is also safer than floor signage, as it can be suspended out of reach. Even when it is within reach, it is less likely to cause injury because it doesn’t require a heavy frame. Most ceiling signage is printed on canvas and has only a small dowel at the bottom to keep it straight. This setup is far less likely to cause any kind of injury, as unlike floor signage on a frame or stand, it can’t be tipped over and has no sharp corners. Accidentally walking into it is also unlikely to cause injury to your staff or customers, as the canvas material this signage is made of is generally quite soft. Not only your signage prevents pricing and promotional confusion, but it will also create a safer and more relaxed environment for your stores’ customers and employees.

Ceiling signage does not have to take a lot of work to set up.  Using a retractable signage system that allows you to safely change the signage from the floor (no ladders or heavy lifting involved) creates an added element of safety for your staff and employees.  Using this system across all your retail chains will ensure uniformity. Ceiling signage will have so many benefits to your chain retail business that you will begin to wonder why you ever had floor signage in the first place. If you never again want to deal with the many headaches of having your stores’ signage moved around, it’s time to invest in ceiling signage today.